Business Website Redesign

July 2023

WEB HOSTING AND MAINTENANCE

Night and Day Dog Training is a passionate team in San Diego dedicated to enhancing lives by addressing behavioral challenges, improving obedience, and strengthening the bond between an owner and their furry companion. 

• Refine technical SEO and create opportunities for more in-depth content and improved optimization

In the realm of professional dog training, building a strong brand identity is paramount as it communicates expertise, reliability, and specialized approach to canine behavior. A well-crafted brand not only sets the company apart in a competitive market but also instills confidence in clients seeking professional and effective dog training services.

Client wants:

• Assistance with WordPress management

• Support to enhance the website since they are constrained by a basic template without the expertise

• A professional polished website to ensure potential customers can easily access information about the company and its offerings

The client expressed a prefence for a color scheme featuring green hues, as they had a strong affinity for this tone in their brand. To complement the green gradients previously selected by the client, we opted for a black and white base colors, creating a visually cohesive and harmonious design. 

The typography chosen closely mirrored the fonts used in the client's logo, which they had initially crafted in Canva. In alignment with this, I carefully selected a Heading and Base font that harmoniously compliment the text elements in their logo, ensuring a cohesive and unified visual identity across the design. 

Tailored the logos by generating personalized SVG files for potential future use by the client. Additionally, designed icons with the capability to seamlessly transition between light and dark modes. Crafted a logo without text specifically for use as a favicon. 

The client provided access to their WordPress platform, and together, we identified key improvments, consolidating content by merging one page into their services section. Crafting an optimal informational architecture for their website, we designed a straightforward contact page without a form, aligning with their preference for customer calls.

Upon presenting initial iterations and mockups featuring text and placeholder photos, maintaining a casual yet professional tone, I obtained approvals before proceeding to build the WordPress site. Additionally, I photographed their dog training classes to ensure the inclusion of authentic visuals representing their company. 

Following the presentation of the completed website to the owners, they provided feedback on specific wording and photo placement. Final corrections were mad and they granted me the approval for the site to go live. To enhance visual dynamics, animations were incorporated into the website. 

I conducted a thorough session with the clients to guide them on WordPress site maintenance, emphasizing ongoing communication for any potential issues. Since the site went live, I've gotten many grateful messages about the improvement on the site. 

Take a look at the static images of the live website below. For an interactive experience, the live site can be accessed by clicking the button at the end of the study.